New Product And Line Development
Areas of Focus:
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Development of New Products and Product Lines
We will collaborate with you to leverage your strengths in the market and identify new opportunities for growth by developing new product lines and opening new business channels. Our approach involves working closely with your team to listen to your ideas, then analyzing the market to understand the competitive landscape. From there, we will develop a plan to work with your team on designing and creating feasible specifications, determining pricing needs, and brainstorming packaging ideas.
Remember, marketing to Costco, for example, is much different than marketing a product to E-commerce or Target. The approach varies significantly in terms of pricing, margin needs, packaging, and merchandising.
Once the plan is developed and the target market segment is determined, we will source the right manufacturer to produce the product to specification and in time to meet your market needs, providing production-grade samples for your sales and marketing teams.
Product and Line Development begins with an idea! We can help make it a reality.